US (UT): Utah Flower Market cultivates cooperative local business

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The Utah Flower Market in Pleasant Grove is a cooperative of local flower growers that come together to sell their fresh-cut flowers every Wednesday from April through October.

Three years ago a few local farmers recognized the potential benefits of working together to sell their flowers, instead of viewing each other as competition, Julie Hall, the market’s president and owner of Maple Bloom Flower Farm, said.

“It’s easy to see each other as competitors because we’re selling a lot of the same flowers and trying to sell to the same people,” Hall said. “But we realized that they wanted more volume than any of us could do individually, so it became really advantageous for us to work together.”

The growers come from 11 local farms. They commented on their love for working with each other every week. “It’s a synergy that happens. Instead of being competitive it’s cooperative, where we can actually work together,” Joyce Schwartz of Benjamin Blooms said.


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