US: Lidl expands outdoor garden center concept

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Lidl US is expanding its outdoor Garden Center concept to 76 stores across the Lidl US network. Lidl Garden Centers will feature a variety of flowers, plants, soil, hanging baskets, planters, and other gardening accessories.

The garden centers will launch in three phases in select stores:

  • March 27, 2024 – May 14, 2024: Georgia, North Carolina and South Carolina
  • April 10, 2024 – May 14, 2024: Virginia and Maryland
  • April 24, 2024 – May 28, 2024: Delaware, Pennsylvania, New Jersey and New York

Lidl has partnered with local, family-owned growers, Gabrielsen Farms, American Color Inc., and van Hoekelen Greenhouses to provide Garden Center customers with the highest quality plants and flowers at the lowest prices.

Tammy Roberts, Director of Purchasing for Floral at Lidl US, said: “We are excited to bring the Lidl Garden Center concept to even more customers this year. At Lidl, we are relentlessly focused on quality and freshness at low prices, and our Garden Centers are no exception. We are delighted to work with our incredible partners – Gabrielsen Farms, American Color Inc., and van Hoekelen Greenhouses to provide our customers with the best plants and flowers for their gardens this spring.”

Carl Gabrielsen, Founder of Gabrielsen Farms, said: “It has been a pleasure partnering with Lidl to bring beautiful flowers to our local community.”

Sean May, Director of Sales for American Color Inc., said: “American Color Inc. is excited to partner with Lidl for the garden center expansion and to continue sharing our passion for amazing florals with the consumer.”

Alex van Hoekelen, Operations Manager for van Hoekelen Greenhouses, said: “Van Hoekelen Greenhouses is extremely excited to be a part of the Garden Center launch. We believe our quality, experience, and service, along with our partnership with Lidl, will result in a very successful outdoor spring season.”

The Garden Center concept was piloted in 2022 in Long Island, New York in partnership with Gabrielsen Farms, a local business who grows annuals, perennials, edible plants and shrubs. In 2023, the concept was expanded across Lidl stores in New York. This year, the Garden Center will be available in over 75 stores across the Lidl US network.


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