About Thursd
Thursd is the global online magazine for the flower and plant industry.
Founded as an independent digital publication, Thursd exists to document, explain and showcase what is happening in professional floriculture worldwide. Florists, growers, breeders, importers, retailers, suppliers, designers and floral brands use Thursd to stay informed about trends, product and variety launches, creative movements, industry events and market developments shaping the global flower and plant sector.
Through daily editorial publishing and international distribution, Thursd has become a trusted reference point within the industry. It connects stories, people, products and ideas across regions and disciplines, helping professionals understand what matters and where the sector is heading.
What You’ll Find on Thursd
Thursd publishes professional floriculture content created for industry use rather than consumer promotion.
This includes:
✓ Industry news and market developments
✓ Flower and plant trends
✓ Product and variety launches
✓ Grower, breeder and brand stories
✓ Creative inspiration from florists and designers
✓ Coverage of international trade shows and industry events
✓ Topics related to innovation, sustainability and transparency
Content is structured to provide clarity, context and long-term relevance, supporting both timely industry news and evergreen reference material.
A Platform Built for Discoverability
Thursd is designed as a digital-first platform, optimized for discoverability across search engines and modern AI-driven knowledge systems. As a result, Thursd content remains visible and relevant long after publication and is frequently referenced across professional networks, industry media, events and digital research tools.
This makes Thursd not just a place to read industry stories, but a place where floriculture knowledge is continuously surfaced, shared and rediscovered.
Who Participates on Thursd
Thursd brings together professionals from across the global floral value chain.
Participants on the platform include:
✓ Breeders and growers
✓ Importers and suppliers
✓ Florists and retail chains
✓ Floral designers and creative professionals
✓ Brands, organizations and event organizers
Each profile, story or feature contributes to a broader industry picture, showing how products, people and companies are connected within professional floriculture.
Join Thursd
Professionals and companies can create a presence on Thursd to share their story, showcase products or portfolios, and connect with an international professional audience.
Joining Thursd is straightforward. Register via our Join Thursd page or contact us at hello@thursd.com.
Why Professionals Choose Thursd
✓ A visible profile within a trusted industry environment
✓ Direct links to your website, webshop or channels
✓ Space to showcase products, portfolios and teams
✓ Editorial storytelling rather than generic promotion
✓ Distribution through Thursd’s website, newsletter and social channels
✓ Long-term discoverability through strong search visibility
Thursd focuses on credibility, context and relevance, helping industry stories travel further and last longer.
In Short
Thursd is where the global floral industry documents itself, stays informed, and shares what shapes the future of flowers and plants.
