The importance of merchandising to make the sale

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The journey from shelf to shopping bag is paved with challenges and opportunities, an outstanding product may fail to catch the consumer’s eye without the right blend of merchandising and marketing excellence. Step into any store and the first thing that captures your attention is not just the products themselves but the meticulously crafted displays that showcase them. Emma Coupe, Horticulture Trading Manager with Marks & Spencer, has built a career for herself in horticulture by honing in on these skills and making her products command attention amidst the sea of choices.

Emma’s experience in several retail sectors such as Online, DIY, Garden Centers, and now most recently the Grocery sector, has given her the expertise to make sure her products can reach knowledgeable and passionate customers. Register for the Floral Bootcamp to attend sessions like this and hear from Emma what your stores need to be doing to stand out for merchandising and marketing to make the sale.

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