Serbia: Serbian-Dutch company donates 2,400 rose seedlings to City of Belgrade

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The Dutch-Serbian company PhenoGeno Roses donated 2,400 rose seedlings to the City of Belgrade. HE Mr. Joost Reintjes, the Dutch Ambassador to Serbia, and representatives of City officials and management of PUC Greenery planted roses in roses in the park downtown Belgrade in February and in front of the Palace of Justice in Belgrade pending good weather conditions, the roses should start to bloom in May.

The Dutch Embassy in Serbia has a long-standing cooperation with the City of Belgrade and the PUC “Greenery” Belgrade. Numerous joint activities were implemented that made Belgrade more colorful and beautiful: from planting of 2,000 seedlings of the new rose variety “Lady of Belgrade” along the river bank to donating 40,000 different flower bulbs that were planted within the walls of city fortress. These flowers bloom successively, thus Belgraders will be enjoying beautiful flower shapes and colors from mid April until the middle of June.

PhenoGeno Roses is a company with a rich history. The rose cultivation started in a small Dutch family-owned nursery in 1956. In 2009, a Serbian company was established as a research and breeding company and is the only company in rose selection in Serbia.


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