Prepare for growth at SAF’s 139th annual convention

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The Society of American Florists’ (SAF) 139th Annual Convention, SAF Miami 2024, is August 6-9 at the JW Marriott Turnberry Resort and Spa in Miami. The event promises a comprehensive program of education, insights, inspiration, and connections to help attendees take their businesses to the next level.

“Attending an SAF event sets your soul on fire,” says Christine Guenther of Wildflower, Glen Burnie, Maryland, who attended SAF’s 2023 convention. “I have so many ideas and inspiration to update practices in my business, not only to promote our store but the flower industry in general.”

The convention includes 20 educational sessions spanning four main learning tracks: operations and strategy, growth and profitability, talent and staffing, and floral trends. Attendees will also participate in an interactive discussion of trends and challenges and hear keynote presentations addressing the industry’s biggest challenges and opportunities.

Make Connections
Attendees will have plenty of opportunities to network at the President’s Welcome Party hosted by SAF President Oscar Fernandez; the First Timers Reception for those who are new to the convention, the Next Gen Reception for floral professionals 45 years old and younger, and the SAFPAC party, where floral pros will have fun and raise money for SAF’s political action fund.

“Year after year, this convention excels at bringing all segments of the floral industry together to provide everything business owners need to navigate challenges, leverage opportunities, and plan for success,” says Fernandez. “You can’t afford to miss it.”

Click here to register for SAFF Miami 2024

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