Pack Your Bags and Head to Valencia for This Year’s Magnificent Iberflora Fair

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With over 12,000 visitors, 435 exhibitor firms, and a space featuring 35,000 square meters in last year’s edition, the 2024 Iberflora edition promises even more, as the most important international green industry event in Europe. From October 1-3, you are welcome to visit Iberflora the International plant, flower, landscaping, technology, and DIY garden fair while getting the opportunity to discover the greatest professional event of the green sector and find everything the green world has to offer!

Pack Your Bags – It’s Almost Time to Head to Iberflora This October 2024

Exciting events are coming and one of those is Iberflora which will be held at Feria Valencia, featuring three major new elements: an increase in international exhibitors, coinciding with other events—which is expected to attract over 50,000 professionals to the fairgrounds—and a change of pavilions.



Iberflora at Feria Valencia
At Iberflora, you’ll be able to see exhibitions like this and much more, filled with greenery, flowers, and landscaping innovative proposals and designs

The 53rd edition of the fair will take place in pavilions 6, 7, and 8 and will share dates with Feria Hábitat Valencia, Textilhogar, Espacio Cocina-SICI, and Eurobrico. This confluence will enhance commercial synergies between the green sector and markets such as contracts, hospitality, and homes. Organizers expect a full house for Iberflora’s pavilions as they have already surpassed the occupancy figures of 2023. Visitors to Iberflora will be able to access the other events with the same ticket, which professionals can already download for free from the fair’s website. Moreover, those who attended the last edition will soon receive this year’s ticket via email.


Attendees during the Iberflora fair


Iberflora fair filled with greenery and florals


Valuable Information About Each Pavilion and What You Can Expect to See at Iberflora

Pavilion 6 will host the Garden Show, featuring manufacturers and suppliers of garden centers, Floral Universe, and Eurobrico, the International DIY Fair. Pavilion 7 will be dedicated to featuring plant and technology groups, while Pavilion 8 will show producers along with associations and auxiliary nursery companies.


Attendees during workshops and talks at Iberflora

Iberflora has launched several initiatives to attract both exhibitors and international visitors, which has already resulted in an increase in community and foreign exhibitors, making this year’s event unmissable because there’s quite nothing more exciting than seeing what you love while being surrounded by a great community and having networking opportunities at the same time.


Taking pictures of cacti varieties at Iberflora


Great talks and pictures at Iberflora in Valencia


Some of the countries that will be represented include Germany, France, Italy, the Netherlands, Portugal, the United Kingdom, and Turkey. These actions include promotional campaigns in strategic markets and collaborations with international associations and entities in the sector. This initiative aims not only to increase the presence of foreign companies but also to promote the exchange of knowledge and innovative practices globally.


Iberflora educational talks


The Floral Universe Program by Iberflora

Among the highlights of Iberflora, as every year, is the Floral Universe program, the reference space for the floristry sector where floral art workshops and demonstrations will be held, as well as the awarding of the Trompa Verde awards to the best influencers in the sector, organized by the Association of Ornamental Plant Marketers (ACPO). Additionally, the fair will offer a wide range of conferences centered around the theme of Valencia’s European Green Capital. But the real question comes to be: why should you attend Iberflora? Here are a few reasons to get you started on planning your itinerary to one of Spain’s most beautiful cities, Valencia.


Trompa Verde award at Iberflora
Trompa Verde awards are held annually during the Iberflora event


Floral workshops and awards at Iberflora


Flower workshops during the Iberflora event in Valencia

Flower workshops and demonstrations during the event


  • During your attendance, you’ll be able to discover the largest commercial and training offer in the sector. This event brings together the main players in the green sector, from nurseries and producers to landscaping, technology, and DIY gardening companies. You will find a wide variety of products, solutions, and news for your business.
  • Participate in training talks and technical sessions while you’re there! Iberflora offers a complete program of training activities so you can update your knowledge and learn from the best experts in the sector.
  • Enjoy unique product demonstrations because, at Iberflora, you can see live the latest developments in machinery, tools, and products for plant care.


Greenery and plant landscapes at Iberflora


PS: You can buy your tickets for this grand event already.

Ticket valid for one day: €10 / Ticket valid for  3 days: €25

  • Registration for professionals and groups will open in June
  • Groups will be able to visit the fair ON THURSDAY, OCTOBER 3 at the price of €5 per person

Opening hours:

October 1-2 from 9:30 am to 6:30 pm

October 3 from 9:30 am to 5 pm

Valencia, here we go!

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