SPG announces the arrival on March 6 of its new General Manager: Yves Christol. His mission will be to consolidate SPG’s position as a historical player in the vegetable and flower seed segment through its strong brands Caillard and Le Paysan, as well as in the ecological pest control segment, thanks in particular to its natural anti-mosquito solutions Biogents. At the same time, Yves Christol will actively pursue SPG’s strategy of innovation towards uses aligned with the expectations of current and future generations and with respect for our planet, in line with the vision of the SBM group.
After graduating from the University of Montpellier, then from the Montpellier Business School and the IAE in Aix-en-Provence, Yves Christol managed the central purchasing unit for goods and services Ouifield.fr of InVivo, one of the leading European agricultural groups. He also held the position of General Manager of NEODIS, InVivo Retail’s pet care and pest control subsidiary, as well as various sales and marketing positions for nearly 14 years at Royal Canin. Prior to that, he started his career in the garden sector with the KB and Fertiligène brands. His knowledge of central purchasing agencies, the end consumer, and the various distribution channels will be strong assets for the development of SPG.
Both a man of the field and a strategist, Yves Christol has been working for the past five years with SMEs and start-ups in the AgriFood-Tech sector, putting his experience at the service of founders-managers and incubation, acceleration, and innovative financing programs.
“The arrival of Yves is excellent news, as he brings both his solid expertise in the world of gardening and its distribution channels, but also the entrepreneurial and innovative qualities dear to the SBM culture. With the collective and the human at the core of our common values, I have full confidence in the implementation of collaborative and operational strategic actions that will bring success to SPG. In doing so, Yves will bring additional impetus and energy to the SPG teams and to the SBM group as we transform and move forward in the market,” said Alexandre Simmler, Managing Director of SBM Life Science.
“I am very happy to join SPG and thus, the SBM group, with whom I share fundamental values such as transparency, trust, and teamwork. SPG is a great company at the service of its consumers and partners, and I am particularly enthusiastic about the idea of participating in its development”, says Yves Christol, Managing Director of SPG.
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