On Tuesday, November 7, the TradeFair in Aalsmeer will take off, and the day after, the IFTF in Vijfhuizen. Both events last for three days, and Selecta one will attend both. At the TradeFair in Aalsmeer, they will present their pot and bedding plants as well as their cut flowers. At the IFTF in Vijfhuizen, their cut flowers will be on display.
Everything is possible! Selecta’s Autumn Friends concept of mixed pots with foliage plants and flowering plants is a highlight in every Perennial assortment, bringing color into the late summer and autumn. Producers, retailers, and consumers love the Selecta recommendations for plant combinations. The cultivation of the induvial components is not very demanding, and most mixes are ready to sell after only 8 weeks. The good durability is just one of the many advantages. At the Trade Fair, Selecta will be presenting mixed pots, containers, and the duo combinations named Twinni®.
Pelargonium Tumbao® and Ylenia
Further, the current and proven highlights of the Selecta bedding and balcony range will be on display.
Pelargonium interspecific Tumbao line, with their strong colors above dark leaves and great summer performance, are quite a sales hit. Ylenia, a special variety with spectacularly large flowers in intense red with a pink edge, is convinced with its outstanding summer and outdoor performance.
Calibrachoa MiniFamous® Oro
Selecta’s MiniFamous varieties offer you the most extensive range of colors for homogeneous Calibrachoa. The compact Oro Double varieties convince with a round habit, good branching, and double flowers in intensive colors. The Power Sisters, a new intergeneric series that combines the best of the Calibrachoa and Petunia comes in strong: with large flowers and good branching, all varieties show a very good summer performance and a high rain tolerance. Of course, all varieties can be cultivated together.
Verbena Drums line has everything a modern product requires and has already become a growers’ favourite. Early-flowering and compact with high surface area productivity, strong POS performance, and excellent, consistent flowering for consumers – Drums is redefining Verbenas.
Of course, a selection of the current and proven highlights of the Selecta range will also be on display, among them Dianthus, Osteospermum, and Petunia.
Poinsettia Christmas Feelings® and Christmas Universe
Not to mention Selecta Poinsettia. For many years now, the Christmas Feelings family has occupied a leading position in every poinsettia assortment. The Christmas Feelings family is the market leader throughout Europe. It achieves this market position through its appearance, its quality, which has been awarded many times, and its economic efficiency. Every single variety of the Christmas Feelings family presents itself with beautiful bracts, strong and healthy roots, and is efficient in the use of space.
In addition, there has been a very successful new introduction in the last few years – the Christmas Universe®. With Christmas Universe, Selecta continues its long success story in red poinsettias very impressively. With its intense dark red color, coupled with good foliage quality, upright and slender growth with thick V-shaped stems, and good branching, it was the high-flyer in the first season and has continued to develop as a million-seller.
Selecta Cut Flowers
As in past years, Selecta one will exhibit in joint participation with the cut flowers subsidiary Selecta Cut Flowers and their latest innovations and collections for Carnation, Barbatus, and Gypsophila.
“Missantic, a Revolution: Flourished in the skin”
The highly attractive Missantic collection with excellent vase life, ideal to fulfill the growing demand for pastel pallets with a modern touch, available in Standard and Spray carnation. Clearly, it’s a revolution in colors. “We saw an opportunity to fulfill the growing demand on vintage colors… these tones are highly attractive for new young consumers. We knew we had to listen and give them what they wanted but kept loyal to our essence. We are answering to their “revolution” against the normal and usual; they want new textures and colors, and we have them. “says Daniela Navarro, Marketing Manager of Selecta Cut Flowers. “It’s a great collection to build and complete any assortment with cool and trendy colors.”
Solandis – the butterfly collection
These single-petal carnations are ideal for bouquets as they allow complex combinations and facilitate innovation while bringing movement and magic to arrangements. Solandis is the new single-petal collection, and it is nothing short of inspiring with stems that metamorphose petals into wings not only for flying but as a canvas for some of the most beautiful, graceful, varied, and enchanting shapes and patterns in nature. These flowers, like butterflies, dance upon carnations, gerberas, chrysanthemums, and an endless mix of flowers in effortlessly contemporary arrangements.
Kiwi Colors, a new collection
Voluminous and hypnotic, ‘provocative at first sight’ the Kiwi collection offers a whole universe that inspires not only the trade but also florist and end consumers. With the same virtues as the original Kiwis, Kiwi Colors offers a huge option of bright and eye-catching colors. Kiwi Colors are fully round, easy to use, effortless, and highly versatile premium products perfect for upgrading arrangements at an interesting cost.
Introduced back in 2022 and now currently grown by growers’ worldwide, Grandtastic is set as the new big-flowered gypsophila in the market with voluminous pure white flowers (11 mm) and exceptionally resilient, withstanding long transportation without water and boasting a superior vase life of 15 days. This variety is characterized by very long branches with impressive flower volume right from the beginning, concentrated on the top of the stem. Now available is a promotional kit that will provide traders with practical tools to express all the USPs of Grandtastic to their customers. The kit is part of the Grandtastic campaign ‘A Piece of Art’ and includes digital posters, exquisite photography, and concrete sales texts, which can be easily shared in online shops or social media. The high-quality campaign materials stand out and attract attention on every timeline, boosting sales.
Exporters and traders can download the free promotional kit at: https://app.swivle.com/?r=eu-west-1#/s/01h1v683092za71j16m64rb7j7/conceptfactoryeu.
At the TradeFair in Aalsmeer, Selecta one’s booth is B.5, and at the IFTF, their booth is B1.05.