Wednesday marks the grand opening of the Utah Flower Market, a collaborative effort between 12 farmers to bring locally-grown flowers to the wider community. The market will run from April until October this year, its second season in existence.
Several years ago, a handful of flower farmers saw an opportunity to increase sales and exposure by working together and selling as a collective. They decided to recruit other growers, and after receiving a grant and coaching from Rooted Farmers, the Utah Flower Market was born.
These farmers typically grow their flowers close to home, ranging from Mona to Kanab, and bring their products to Pleasant Grove every Wednesday. Experience amongst the flower farmers ranges from a few years to a lifetime of cultivating common and unique blooms.
Mollie Payne of Foothill Farm Flowers in Provo started the farm after her family relocated to Provo in 2018. In 2019, they added a flower garden, and by 2020, the farm was selling bouquets in the Provo & Orem Farmers Markets.
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