The application submitted by Cape Flora SA to protect the name “Cape Flora” and its logo has been approved and published in the Government Gazette.
This was announced by Minister of Trade, Industry, and Competition Ebrahim Patel on Thursday. He said the next step would be for Cape Flora SA to apply for a Geographical Indication (GI), and the industry is considering this.
GIs are signs or logos identifying goods that have a specific geographical origin and possess a given quality, reputation, or other characteristics that are essentially attributable to that origin. Rooibos, Honeybush, and Karoo Lamb all are registered GIs and are subject to international protection. “The industry is an important niche and has the potential to grow and expand off the back of growing global demand.
“The fact that more and more fynbos cut-flower production is starting abroad means that the protection of the name Cape Flora SA and logo is important so that our unique products and quality can be easily recognized, whether they are used for a wedding in Japan or an office in the UK,” said the Minister.
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