From June 6 through June 16, breeder Sion Young Plants will open its doors exclusively to fellow professionals during ‘Sion Open June.’ During the open days, all their Phalaenopsis varieties will be presented, there will be a brand new Trend Lab, and multiple events will take place, including the exclusive ‘Sion’s Flower Dinner Show.’
Customers can visit by appointment for a tour with the sales team. Here they can admire more than 200 Phalaenopsis varieties, including Top Models, New Arrivals, and Test Varieties. The perfect time for growers to put together their own future assortment. Tours take place by appointment, from June 6 through June 16, from 7:00-17:00 at Zijtwende 55 in De Lier.
Brand new Trend Lab
Sion Young Plants has teamed up with trend watcher Sandra Könings for a brand new interpretation of their Trend Lab this year. The Trend Lab is divided into three new consumer trends; ‘Bubble Deluxe,’ ‘Fun Bubble,’ and ‘Green Bubble.’ The current zeitgeist here is translated into consumer trends, where the Phalaenopsis has an important role. Matching ceramics, packaging, and even content ideas make the trends directly applicable in practice. With this, Sion Young Plants ensures that the visitor leaves the Trend Lab full of inspiration and new ideas.
On Tuesday evening, the spectacular ‘Sion’s Flower Dinner Show’ will take place. During this evening, Sion brings its international market knowledge to the Netherlands through a table discussion with market leaders from other continents. In addition, the evening is dedicated to connecting clients and their relations. On Monday, the Marketeer Meet Up will take place, a meeting to inspire the marketers of Phalaenopsis growers. This afternoon will focus on the topic of Chat GPT, exploring the new development of AI. Both events are exclusively for invited guests.