Kwekerij Bergcamp introduces the new Cyclamen Exclusive brand. The most special cyclamen will be sold under one brand name and appearance. Owner Walter van den Berg: “In recent years, we have been adding new varieties to our range. The time is right for more recognition and acknowledgment of our Exclusive Cyclamen from Schoneveld Breeding: Merengue, Petticoat, Djix and Odora”.
From left to right, Tamara and Sander van den Berg and Sander Burger
Product development
The idea originated a year ago, at Walter and his wife Tamara’s home at the kitchen table. Tamara: “We believe that special Cyclamen like these should exude a bit of luxury and class. The diamond shape, the font, the soft pink trend color, and the stars we chose exude that, as do the Cyclamen, exactly what we wanted to achieve.”
Chain-wide vision
“To see how we could achieve our goal together, we started talking to many companies and consumers,” Walter continues. “People from the sector and just outside the sector. It’s hugely interesting to gauge reaction. What do people think is important? What influences consumer choice? Design, colors, and packaging: we tested this for a year with various target groups. All input & data was collected, and we continued to work on it. We are hugely grateful to everyone who contributed, without the input of so many others, we would never have come this far!”
Salesman Sander Burger and Walter and Tamara van den Berg are visiting various customers this week with a composite tray of Cyclamen Exclusive.
For more information:
Sander Burger
Kwekerij Bergcamp
Tel.: +31 (0)174 51 80 85
[email protected]
www.bergcamp.nl
