Hibiscus farming in Nigeria is fast gaining momentum as the price of the flower surged over 70 percent in six months, making farmers eye N48 billion in earnings from export in 2023.
According to the Association of Hibiscus Flower Exporters of Nigeria, the country exported 40 feet of 1,983 containers, totaling 23,796 metric tons. With the current market price at N1.7 million per ton, Hibiscus farmers in the country can rake in N48 billion (N.7 million multiplied by 23,796) in 2023 to impact their livelihoods.
BusinessDay findings show that farmers are now abandoning growing other crops for hibiscus while existing growers are expanding their production areas as the price of the flower has almost doubled year to date.
“Lots of farmers are now abandoning growing other crops to cultivate hibiscus. The prices per ton have almost doubled, and this is making farmers grow more of the crop,” Musa Mohammed, a hibiscus farmer in the Andaza area in Jigawa State, said.
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