Union Territory of Jammu and Kashmir is blessed with immense natural beauty. It is considered a paradise on earth because of its natural glamour. It is located between 32.17 and 37.06 North latitude and 73.2 and 80.36 East longitude in the Himalayan region. J&K has 1069mm average annual rainfall in the sub-tropical Jammu region and 660mm in temperate valleys, respectively. The average temperatures of these two regions are 24.5 and 13.3 centigrade, respectively. J&K is endowed with ample natural resources, including soil, water, climatic condition, diversity, topography, rich natural flora, etc., which are conducive to the cultivation of a wide range of flowers.
J&K has undergone many changes through the ages, influenced by different cultures, religions, and rulers during various periods of history. The floriculture sector is gaining momentum across the globe because of changes in the lifestyle of the people, increasing concern over the environment, and improving purchasing power of the people. Many youths are coming forward to start entrepreneurship in floriculture by using modern technologies. The aesthetic value of flowers, their increasing use in social events, and the potential of generating more money are attracting many new entrepreneurs to the floriculture industry. This sector has been considered as a viable sector recently because of increasing urbanization and changing socio-economic status of the people. The demand for cut flowers and loose flowers is increasing, and there is a need for researchers and extension agents to concentrate on the future of this sector.
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