Tomorrow, on September 13, the doors of the IEC “Crocus Expo” in Moscow will open their doors for the twelfth edition of the FlowersExpo. More than 200 companies from Russia and nine foreign countries take part in the exhibition, and more than 500 florists and decorators are involved in the design of the exhibition.
“In the crisis conditions of the year 2022, “FlowersExpo” project is of particular importance as the largest industry platform for business communication, studying the market changes that have taken place and finding ways to preserve and develop business,” the organization says.
The exhibition TV channel” FlowersExpo.TV” will daily acquaint visitors with all important business events and bright floral events.
Now, when the market is seething and economic conditions are changing, the exhibition has become especially relevant and in demand. 10.000+ business visitors from all regions of Russia and the CIS countries have already registered to visit FlowersExpo’2022. 25% of them are the first persons and owners of companies. 53% make purchasing decisions.
A new category of visitors this year are investors planning to develop the production of goods and services in the flower and plant market.
In the context of the transformation of the Russian flower and plant market, the Trade Fair FlowersExpo’2022 is becoming one of the most effective tools for preserving and developing business and the industry.
Exhibitors and the entire professional business community are ready to overcome the challenges that they must face now.
Nadezhda Grigoryeva, the Director of “FlowersExpo’2022”, assesses the project of this year as follows: “Any specialized (industry) exhibition, how a mirror reflects the state of its market segment. That is why it is so important for us in this emerging new market configuration to demonstrate our capabilities to the target audience. And face-to-face communication, which has become possible, will contribute to the successful solution of the marketing tasks of the business.”
For more information:
Flowers Expo Russia