Everyone, and every industry, has been struggling to understand how to navigate a world where COVID-19 has become the norm. While mask mandates and vaccine requirements have been dropped, many are still anticipating restrictions being put back in place if hospitalizations and deaths spike again.
In 2022, The Wedding Report says there will be a 15% increase in the normal amount of weddings taking place, with over 2.5 million couples trying to tie the knot. Not only are there newly engaged couples but there are still many who are trying to reschedule their big days from the past two years.
“It’s a lot of pressure off of us to finally have money coming in again,” Julie Kaplan of Emerald Invitations told NPR. Her small, family-owned business was just one of many impacted by the loss of income during pandemic shutdowns.
But one of the biggest challenges Kaplan and other wedding vendors face is getting supplies. For florists especially, this has added new complications to services that are very high in demand.
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