Iberflora, the international fair of plant and flower, landscaping, technology, and DIY gardens, will take a step further in its commitment to the sectors of florist suppliers in its next edition, held at Feria Valencia from 4 to 6 October.
The Round of Florists will now make way for Floral Universe, the space in which all the actors in the value chain of this sector will converge. This concept will thus welcome the traditional physical sales channels but also companies that organize large events in which the flower is the protagonist, garden centers, or the online sales channel.
The objective of Floral Universe is to show integrally all the tendencies, ideas, and novelties of the florist sector, as well as offer training and exchange of experiences among professionals, emphasizing digital solutions. In addition to offering an exhibition area with companies in the sector of florist suppliers, Iberflora will once again welcome schools, Spanish guilds, and associations who will show their spectacular works of floral art that amaze the visitors of the fair every year. This will be included in the programming of Floral Universe an international meeting before the World Skills Challenge event to be held in Italy.
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