The “Slow movement” is not a fleeting trend but a new, sustainable way of acting, producing, consuming, and appreciating – as a counterpart to mass production and mass consumption with all its negative pressures and consequences. Within the flower sector, too, there is an increasingly active search for a new balance in collaboration with nature.
Seasonal, regional products in the originally right periods (defined by nature itself), grown in an eco-friendly way as much as possible for the benefit of local sales – that is what Slow Flowers is all about.
“Slow Flowers is a wonderful concept that offers numerous possibilities. More and more entrepreneurs within the floriculture chain are responding to it, translating it into creative new ideas and products. As a breeder and producer of starting material, Evanthia looks closely at seasonal assortment selection, own production, and possibilities to offer our growers solutions that allow them to produce in a sustainable way. These include cool grown crops, sustainable substrate applications, genetic compactness, and resilience to more extreme weather conditions, diseases, and pests.”
“Forgotten flowers, natural field bouquets, and cutting gardens are more popular than ever and translate perfectly to the ‘good • clean • fair • local’ principle. Products that fit into these concepts can be found in great variety in our range of products.”
Companies in other links of the chain, such as FAM Flower Farm (with On the way to Planet Proof quality mark) and organic nursery & flower studio Plukatelier, are making huge steps forward in sustainability, inspiration, and education – all the way to the consumer.
For more information:
2681 TX, Monster
Tel.: +31 (0)174 715 100