This year, Dutch flowers and plants’ cumulative exports are 3.7% lower than in 2022 despite varying results in the summer. June saw a slight increase of 0.5% over June 2022, but in July and August, that fell by 2.6% and 5.5%, respectively. Plants’ export value decreased less (-2.5%) than cut flowers (-4.5%). That is according to Floridata export figures commissioned by the Floricultural Products Wholesalers Association (VGB).
Those statistics show that after eight months, in 2023, cut flowers cultivated in the Netherlands’ turnover was almost five percent lower than last year. The main reason was a 7.1% drop in the number of cut flowers sold, though average flower prices rose slightly by 2.4%. Weather conditions and shifts in the numbers supplied affected these figures, with certain cut flower varieties like spray chrysanthemums and peonies experiencing significant price fluctuations.
At the flower auction, Royal Floraholland, Dutch-grown house plants’ overall sales showed an upward trend in the summer. After trailing 1.4% after five months in 2023, after eight months, sales had recovered to a percent. Price increases largely drove that. June, July, and August saw sales increases of 7%, 12%, and 4%. June, which had an extra auction day, and sunny weather conditions in May and June impacted these results.
Garden plants grown in the Netherlands sold better at Royal FloraHolland in the summer than in 2022 due to a higher average price. A range shift may have contributed. In the first five months, sales were up four percent from a year earlier. That rose to eight percent when June, July, and August were included.