Florist Trends
  • Home
  • News

    WF&FSA Floral Distribution Conference | Florists’ Review

    2023 Great Lakes Floral & Event Expo Recap

    Atlanta Market Winter 2023 | Florists’ Review

    Interflora World Cup Tickets Are Now On Sale

    Philadelphia Flower Show’s “Garden Electric” Best in Years

    The Secrets to T.J. McGrath’s Orchid Dinner Masterpiece

    80,000 Tulips to Illuminate San Francisco’s Union Square in Celebration of International Women’s Day

    Lewis Miller’s Valentine Flower Flash Inspires New York Love

    Save the Date for Society of American Florists’ Premier Events

  • Business
  • Industry
  • Floral Events
  • Wedding
  • Party Decor
  • Sympathy
  • Home
  • News

    WF&FSA Floral Distribution Conference | Florists’ Review

    2023 Great Lakes Floral & Event Expo Recap

    Atlanta Market Winter 2023 | Florists’ Review

    Interflora World Cup Tickets Are Now On Sale

    Philadelphia Flower Show’s “Garden Electric” Best in Years

    The Secrets to T.J. McGrath’s Orchid Dinner Masterpiece

    80,000 Tulips to Illuminate San Francisco’s Union Square in Celebration of International Women’s Day

    Lewis Miller’s Valentine Flower Flash Inspires New York Love

    Save the Date for Society of American Florists’ Premier Events

  • Business
  • Industry
  • Floral Events
  • Wedding
  • Party Decor
  • Sympathy
No Result
View All Result
Florist Trends
No Result
View All Result
Home News

Changes at Dümmen Orange to accelerate introduction of genetics to markets

January 18, 2023
in News
0 0

Dümmen Orange is making new genetics available for out-licensing to young plant growers and breeders. The company is constantly focusing on creating a rich pipeline of new products. To bring more of these genetics to the market alongside its own portfolio, Dümmen Orange is looking to set up new partnerships with industry players.   

To build up the licensing-out of genetics, Dümmen Orange has appointed Martijn Kuiper, currently Head of Global Product Management, to the new role of Director of Global Out-licensing. Martijn has long-term experience within the floriculture industry, working with many prominent players worldwide to bring new varieties to the market.  

Tosca Ferber, currently Director of Research, will succeed Martijn as Director of Global Product Management. Tosca has been instrumental in driving Dümmen Orange’s upstream Intrinsa program. Intrinsa brings advanced hybridization techniques through traditional breeding to create sustainable and economically viable plants for a greener future. With her R&D background, she will be able to bring together Sales, Marketing, R&D, and Supply Chain to further build Dümmen Orange’s product teams and ensure the opportunities out of the company’s pipeline will be brought to market. Tosca will start in her new role on February 1.

Camillo Berenos has been appointed as Director of Research following Tosca’s move to Global Product Management. Camillo joined Dümmen Orange six years ago and is currently the Technology Lead of Trait Genetics & Genomics. He paved the way for Predictive Breeding, which has given Dümmen Orange an unprecedented advantage in product development.

Dümmen Orange is a global leader in the breeding and propagation of cut flowers, pot plants, bedding plants, perennials, tropical plants, and bulbs. Its annual turnover is about 390 million euros. The company employs 7.500 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialized production sites and a world-class R&D team developing innovative, value-added products for customers. Researchers and breeders collaborate to improve crop characteristics, like flower color, fragrance, and growth habit, but also less visible traits such as disease resistance, yield performance, and vase or shelf life. Dümmen Orange develops products for a wide range of categories in the floriculture business and has an impressive variety portfolio.

For more information:
Dümmen Orange
www.dummenorange.com

 

Related Posts

News

New dates for World Floral Expo 2023

March 26, 2023
News

SAF to honor next gen floral pros with new award

March 25, 2023
News

NL: Sustainable hydrangea greenhouse opens its doors

March 25, 2023
News

“Recent site investment enhances production capacity by 25%”

March 25, 2023
News

“High demand for our orchids and we see a shift from flowers to flowering plants”

March 25, 2023
News

Delta Cargo unveils largest cooler facility at New York-JFK

March 25, 2023
Leave Comment

Popular

  • Alexandra Farms introduces seven garden rose varieties to our diverse collections

    0 shares
    Share 0 Tweet 0
  • 2023 Great Lakes Floral & Event Expo Recap

    0 shares
    Share 0 Tweet 0
  • Lewis Miller’s Valentine Flower Flash Inspires New York Love

    0 shares
    Share 0 Tweet 0
  • US: Bloomin’ Easy to showcase faster-finishing ‘Private Jet’ Arborvitae at MANTS

    0 shares
    Share 0 Tweet 0
  • Philadelphia Flower Show’s “Garden Electric” Best in Years

    0 shares
    Share 0 Tweet 0
  • Essential oils prolonged the cut carnation longevity

    0 shares
    Share 0 Tweet 0

Navigate

  • About
  • Editorial Policy
  • Terms and Conditions
  • Privacy Policy
  • Contact

Recent Stories

New dates for World Floral Expo 2023

March 26, 2023

SAF to honor next gen floral pros with new award

March 25, 2023

Browse by Sections

  • Floral Events
  • News
  • trending
  • Uncategorized

Copyright © All rights reserved | Florist Trends.

No Result
View All Result
  • Home
  • News
  • Business
  • Industry
  • Floral Events
  • Wedding
  • Party Decor
  • Sympathy

Copyright © All rights reserved | Florist Trends.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In