Dutch Growers Association Addenda kicks off the new season with a new website and new campanula labels. With these new labels, a material saving of 40% is achieved.
On the new website, which went online on March 1, consumers will find lots of inspiring content such as blogs, ‘Do-It-Yourself’ videos, and tips. For business partners, customers can find the latest news about events and novelties, sales support such as tips & tricks for garden centers and retailers, requests for POS materials, an online catalog, and the Addenda Media Library.
Material savings were achieved by making the labels single-sided. The labels are produced from 100% biodegradable materials and mounted on a bamboo stick. In cooperation with Flormedia, Addenda outsourced the manual labor to a social workshop.
The new Campanula labels have a QR code that refers to the new website with care tips in four languages. This will better support consumers internationally with the correct product and care information about Campanula. In the context of sustainability, Addenda growers will use the old labels from stock first. The updated Campanula labels will be on display on the garden center shelf starting around April.