New variety Illusia wins New Plant Award at HTA National Plant Show 2024

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Schoneveld Breeding’s latest innovation, Illusia, has won the New Plant Award for Flowering Houseplants at the HTA National Plant Show 2024. This award recognizes Illusia as one of the most innovative and exceptional plant varieties introduced to the market this year.


The HTA National Plant Show is known for showcasing exceptionalities in the horticultural sector. The New Plant Awards highlight the qualities of new plant varieties, with more than 99 entries divided into seven categories this year. Illusia emerged victorious in the Flowering Houseplants category.

Illusia’s presentation at the National Plant Show 2024 was met with much positive feedback. “Everyone who saw Illusia for the first time was immediately amazed,” said Stefan van der Dussen of Profitplant BV. “The presentation of the plant, in a printed pot with a label, drew many “oohs” and “aahs” from attendees, leading to numerous questions about its availability and origin.”

Bright future for Illusia
The response to Illusia at the HTA National Plant Show points to its future in both the UK market and beyond. “The responses show us that Illusia has potential in the UK market and the rest of the world,” said Dinja Lankhorst, Area Manager North and Central Europe for Schoneveld Breeding. “We are 100% confident that the launch and the positioning in the market will be successful.”

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