New mastercourse explores future of industry and connection to society

Staff
3 Min Read

The Pro Manager Mastercourse Floriculture has been organized for over 10 years now and it aims to connect future floricultural leaders from around the globe with current leaders in the industry. In a time span of two weeks, they discuss the future of their respective companies and thus, the future of the industry. The newest edition will take place from 28 October to 8 November 2024, coinciding with the IFTF and Aalsmeer Trade Fair.

From inside to outside the greenhouse
The Jungle Talks’ Mastercourses have evolved. The team says: “When we started, the focus of the course was on what happened inside the greenhouse. Optimizing growth, production, quality, and output. Soon after, robotization and AI were added to the program. In recent years, the relevance of floriculture in terms of its added value to society or consumers has become a topic that can no longer be ignored.”

Future leaders
Jungle Talks selects its participants and uses strict criteria. “Our alumni are the future leaders of the industry. They are (potential) game-changers, connectors, and thought leaders. They are not only in a position to lead their company into the future but also the sector as a whole. To that end, we’ve been working closely with AIPH on their Young International Grower of the Year Award for the past 3 years. The Mastercourse Floriculture serves as the pre-selection for this award.”

Next step
To further promote what they strive for, AIPH and Jungle Talks have started to encourage National Young Grower or Future Leader awards. In the upcoming months, Asocolflores in Colombia, the Kenya Flower Council in Kenya, and Veiling Holambra in Brazil are organizing national events to award young talents in the industry. The winners participate in the upcoming edition of the Mastercourse Floriculture and are automatically pre-selected to the Young International Grower of the Year award.

Partners
For the upcoming edition, Jungle Talkso works again with a group of partners that support the Mastercourse: Koppert, Viscon, Chrysal, Klasmann-Deilmann, Krimpen, Floramedia, Bunnik Creations, Logiqs, Plant Empowerment and Koppert Cress.

For more information:
Jungle Talks
+506 22730981
+506 88418125
[email protected]
www.jungletalks.com

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