As Valentine’s Day approaches, demands from customers reach a peak here at Miss Alstroemeria. It is a period that requires focus, precision, and close coordination across the entire team.
Planning for Valentine’s at Miss Alstroemeria
While the overall volumes we deliver remain consistent with previous years, the way we prepare has evolved. More and more customers prefer to agree on their orders well in advance, which places even greater importance on careful planning. For Miss Alstroemeria, it means that we only sell in advance to clients who are loyal to us the whole year, not only during the peak moments for flower sales, but also when the season is low, and stable orders are of much more importance for us as growers.
Early order commitments provide clarity for our customers, but they also ask a lot from our internal processes. Planning and harvesting volumes must align seamlessly. Every stem counts, and timing is crucial. In the weeks leading up to Valentine’s Day, we closely monitor crop development, stem quality, and expected yields. This allows us to fine-tune our harvest schedule so that we can meet agreed quantities without compromising quality.
Our crop manager and product coordinator work hand in hand during this period. Daily assessments in the greenhouse help us anticipate growth patterns and adjust where necessary.
It Never Becomes a Routine
Although Valentine’s Day is a familiar peak moment for us, it never becomes routine. Each year brings its own dynamics, and advance ordering adds an extra layer of responsibility. It pushes us to be even more precise, transparent, and reliable in our processes.
Ultimately, our goal remains unchanged: to deliver the same trusted volumes our customers expect, with the quality they rely on. By aligning planning and harvesting so closely, we ensure that Valentine’s Day flowers leave our greenhouse in perfect condition, ready to play a meaningful role in one of the most important moments of the year for florists and consumers alike.
Internally, we also try to pay attention to our staff. Last year, everyone got a box of heart-shaped chocolates. 😊
