Is sustainability pivotal in Africa’s flower logistics?

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Flower Logistics Africa (FLA) 2024, which was organized by Logistics Update Africa, provided a platform for industry stakeholders to delve into the intricacies of flower logistics and explore future trends that will shape the sector. The symposium was held on March 27 at Emara Ole-Sereni in Nairobi, Kenya, and brought together key players to discuss the challenges, innovations, and opportunities in the floriculture industry.

The opening remarks highlighted the importance of being prepared for unforeseen challenges, citing the COVID-19 pandemic as a prime example. It reaffirmed the industry’s dedication to continuous improvement and excellence.

During the inaugural speech, Caleb Kositany, Chairperson of the Board of the Kenya Airports Authority, underscored Kenya’s significant contribution to the global flower and logistics industry. Hailing from Eldoret, known for its conducive climate, Kositany extended an invitation for partnerships to leverage the region’s potential for flower and perishable cultivation.

During the keynote address, Lina Jamwa, Membership, Advocacy, and Communications Manager at Kenya Flower Council (KFC), shed light on Kenya’s floriculture sector’s vital role, stating, “Kenya’s Floriculture contributes 1% of the national GDP.”


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