ICA cuts down on plastic by introducing PureFiber™ Horti Trays

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ICA Sweden is replacing traditional plastic trays for flowers with molded fiber trays from Stora Enso. The transition to the molded fiber tray means a significant reduction in carbon dioxide emissions in the long term. By replacing a polystyrene tray with a wood fiber tray, CO² emissions are reduced by up to 81%.

“We are proud to be the first grocery retailer in Sweden to take a big step towards a more sustainable flower nutrition together with our talented growers and suppliers. The transition to wood fiber trays will be gradual and the first step will be several of our fine potted plants, followed by an ongoing conversion of our summer flowers,” says Sandra Kjellin, Shop Floor Manager Flowers, ICA Sweden.

The molded fiber trays are manufactured in Sweden by Stora Enso and represent a groundbreaking innovation in the industry. Instead of conventional plastic trays, the flower tray is made from pressed wood fiber, making it completely free of plastic and PFAS. In addition, it is produced with 100% green electricity and consists of Nordic wood fiber from sustainable sources.

“We are thrilled to announce our partnership with ICA Sweden, leading the way in sustainability with our fiber-based flower trays. Each purchase not only blossoms with beauty but also nurtures our planet. Together, we’re redefining eco-conscious solutions, one tray at a time.” Says George Ribaeus Beri, Senior Business Development Manager at Stora Enso.

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