HiBreeding enters partnership with PerlaNova

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HiBreeding is partnering with PerlaNova. Both are breeders in the field of Hydrangeas. The aim of this collaboration is to make the varieties of My Beautiful, PerlaNova’s own brand, more widely known worldwide. During FlowerTrials 2024, the My Beautiful varieties will be on display for the first time as part of the HiBreeding range. These varieties are an addition to the existing HiBreeding portfolio.

Martijn (l) en Carlo (r) Hoogendoorn with one of their My Beautiful varieties

Special mission
HiBreeding and PerlaNova are joining forces when it comes to Hydrangea varieties. Mike van Schie – Product Manager of HiBreeding: “Together we have the mission to introduce PerlaNova’s exceptional assortment to the global market. My Beautiful’s varieties are a valuable addition to HiBreeding’s existing product range.”

The first step in this cooperation was taken earlier this year. Carlo Hoogendoorn, co-owner PerlaNova: “In March this year, Martijn Hoogendoorn and I visited several growers in America with Mike van Schie and Robin van Dijk of HiBreeding to present the new varieties of our range and this was very well received. Cooperation is in our DNA, and therefore we are very proud of this new step, which takes both PerlaNova and HiBreeding to the next level.”

From left to right: Carlo Hoogendoorn, Martijn Hoogendoorn, Mike van Schie,
HiBreeding customer, Robin van Dijk, HiBreeding customer during a market visit in the USA.

PerlaNova Breeding
PerlaNova Breeding is a company specializing in breeding of both cut and pot Hydrangeas under the brand My Beautiful. PerlaNova’s focuses on selecting and breeding varieties that align with the latest trends and demands of both growers and consumers, aiming to ensure a harmonious blend of beauty and market appeal.

About HiBreeding
HiBreeding is a new name. But one with a long history. HiBreeding combines the many years of experience and expertise of Sjaak van Schie B.V. and The Mastergrowers. HiBreeding focuses on the development of new genetics of Hydrangeas. HI stands for Hydrangea Innovation. Among various criteria they apply are aspects such as vigour, branching, bud formation and flower size.

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