Graff Breeding and Plantas Floravalles partner on Hibiscus

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Plantas Floravalles, a family-driven nursery and breeding company in the Canary Islands, and Graff Breeding, a breeder in Mediterranean crops announce their global strategic partnership focused on rolling out the Floravalles Unique Patio Hibiscus selection (Mybiscus®) to customers worldwide. The collaboration enables a global rollout of Floravalles Hibiscus through Graff Breeding’s existing network and new customers worldwide.

The decision to join forces on sales and marketing of the Floravalles Hibiscus started because of, the many similarities the two family-driven companies have in their core values and business. Customers can expect a wide palette of colored Hibiscus from the Canary breeding and can still expect unrooted and rooted cuttings through the Graff Breeding network.

Speaking about the global strategic partnership, Donio Urumov, Director & Head of Breeding at Floravalles, states: “We are happy, and it is with great expectations and a good feeling that we have chosen Graff Breeding to represent our more than 15 years of breeding work and the new unique varieties we have selected, which are now ready for global introduction. Our shared commitment and passion for quality and uniqueness will ensure that customers receive exceptional colorful and color-combined products that meet their high-end consumers’ expectations.”

Jacob Graff, CEO of Graff Breeding, added: “The collaboration between Plantas Floravalles and Graff Breeding represents an optimal synergy of values and goals. By having Floravalles join our global platform, we can unlock new opportunities, new segments, and bring the most beautiful, unique, and vibrant colors to customers and consumers worldwide. Together, we will try our best to create a great start for the new Hibiscus concept, ‘Mybiscus’.”

The first blooming Floravalles ‘Mybiscus’ will be showcased during Flower Trails in the Graff Breeding booth at the Royal van Zanten location in week 24.

For more information:
Graff Breeding

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