Benev Flora continues to strengthen its position as a dependable grower of summer flowers with the commercial rollout of Hypericum Go Top, a variety bred by De Ruiter. The variety is now in full production at Benev Flora’s newer farm, which was established last year to support expansion and future-focused cultivation. With 1.1 hectares currently under production, Go Top is already demonstrating strong consistency and market readiness.
Just like the Magical series that Benev Flora is well known for, Go Top is grown with the same attention to uniformity, timing, and post-harvest performance. The variety is supplied to the Netherlands, the UK, Australia, and the Middle East, markets that continue to demand reliability and predictable quality from Hypericum growers.
What Makes Go Top Stand Out in Production
Hypericum Go Top brings together several traits that matter most to buyers and florists alike. Each stem carries a good number of berries with a uniform shape throughout the stem, creating balance and visual consistency. The stems are strong, offering good handling and transport performance, while the foliage is dense and structured, giving the variety a distinct look compared to other Hypericum selections currently on the market.
The foliage in particular sets Go Top apart. It feels deliberate and well-filled, supporting the berries without overpowering them. This makes the variety suitable for both mixed arrangements and structured designs where form and balance are essential.
From Trials to Commercial Confidence
Benev Flora began trialing Go Top early last year, working closely with its markets to assess performance, feedback, and commercial potential. After extensive testing and positive client feedback, the decision was made to move the variety into full commercial production.
According to Wycliffe, the variety has continued to perform well across harvests, maintaining quality and consistency while gaining market attention. Go Top has not only met expectations but continues to exceed them, reinforcing confidence in both the variety and the grower behind it.
Sustainable Growing at the Core
Beyond the variety itself, what stands out at Benev Flora is the way Go Top is grown. Sustainability is not treated as a side project but as a core part of daily operations. The farm runs a structured compost program where rejected stems from Hypericum and other crops are shredded and processed into organic compost.
This compost is then returned to the fields, helping restore soil structure, improve fertility, and support healthier plant growth over time. It is a closed-loop approach that reduces waste, rejuvenates the soil, and supports long-term productivity across the farm.
A Strong Match Between Breeder and Grower
Hypericum Go Top reflects what happens when strong breeding meets disciplined growing. De Ruiter’s breeding focus on structure and performance is clearly expressed in the field at Benev Flora, where careful crop management and market-driven decisions allow the variety to reach its full potential.
As Benev Flora continues to expand its summer flower portfolio, Go Top stands as a clear example of how new varieties can be successfully introduced, tested, and scaled with confidence. For all your Valentine’s Day hypericum needs, Go Top fits in that range, with its intensely red-colored berries. This variety will add color and character to all your bouquets.
