FSFA Convention Is Ready For You!

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Here’s the schedule for the FSFA International Convention, a premier event for floral professionals and enthusiasts. 
This year’s convention promises an unforgettable experience, featuring an exceptional lineup of speakers, a diverse group of attendees, and a wide array of vendors. From June 7 – 9, the Renaissance Tampa International Plaza Hotel hosts this celebration of the art and business of floristry.

The FSFA International Convention 2024

The program includes inspiring keynote presentations, hands-on workshops, and insightful panel discussions led by industry leaders. Attendees will have the opportunity to learn from and network with some of the most respected names in the floral world. Speakers will cover a range of topics designed to inspire and elevate the craft of floristry, from cutting-edge floral design techniques to the latest trends in design practices.

Stage Program Desigers

Whether enhancing skills, growing a business, or simply immersing in the beauty of flowers, the FSFA International Convention offers something for everyone.

In addition to dynamic speaker sessions, the convention will host a Partner’s Showcase, featuring top vendors showcasing the latest products and services. Attendees can discover new tools, fresh flowers, and innovative solutions to take their floral business to the next level. 

Also the “Designer of the Year” will be announced. This is the winner of the three competitions: Fern Trust, Tablescape, and Sunshine Cup.  

Anna Dementieva FSFA International Designer of the Year 2023
FSFA International Designer of the Year 2023 Anna Dementieva
FSFA International Designer of the Year 2023 Anna Dementieva
FSFA International Designer of the Year 2023 Anna Dementieva

This event is a unique opportunity to connect with fellow floral enthusiasts, gain valuable insights, and be part of a vibrant community that shares a passion for floristry.

See You at FSFA International Convention

Jacob McCall AIFD AAF PFCI FSMD CFD – President FSFA International/ Florida State Florist Association:

“Hello, friends! We kicked off FSFA International/ Florida State Florist Association CONVENTION! You can still register online or register in person! On behalf of the board of directors and executive committee of FSFA International welcome to the annual convention Reflections “Past, Present and Future”! For over one hundred years this amazing organization has gathered annually to share their knowledge of floristry business and artistry. Throughout the years the convention has evolved from wholesale shows and small demonstrations in a board member’s home or retail shop to the large-scale exposition and main-stage programing. We are excited to be back in beautiful Tampa, Florida!”

This is the cover of our Sunlighting Florida florists edition.

FSFA International Cover Sunlighting 2024

Jacob continues:

“FSMD is BACK and in full force! Today we had the testing. This year we will induct our newest Florida State Master Designers at the presidential gala. Michelle Morgan AIFD and the team have modernized the accreditation and process. I can’t express enough how proud I am of this advancement for our organization. FSMD was the first accreditation I achieved and was the stepping stone to my incredible journey as a floral artist. 

I want to thank our wonderful sponsors, vendors, presenters, and competitors for their contributions to making “Reflections” one of the floral industry’s most celebrated annual events. Without the flowers, the talent, the volunteers, the sponsors, and the vendors this event definitely would not happen! Thank you!
It is one of the greatest honors to serve as your president this year! I joined the board in the early 2000s under the amazing leadership of Winnie Cross, Lisa Metcalf, and Jesica Parker. Extremely intimidated and excited when Russ Barley gave me a call and shared the news that I was elected as a director. Now fifteen years later I celebrate the mentors, the leadership, and the family that is FSFA International. You are the cornerstone of my professional career, and I cannot thank you enough! 
I want to thank our executive directors Bob, Andie, Michael, Debbie, and Jackie for their tireless commitment to making this convention a reality! Without these incredible, talented individuals, this convention, this association, and even myself wouldn’t be where we are today! 
Let’s all Celebrate, Reflect, and Fellowship with old and new friends or as I like to say “FAMILY”! You are the rock stars of FSFA International! Make sure you take lots of pictures and post them to your social media and tag the designers, the mentors, and the friends you meet here at the convention, and don’t forget to mention FSFA INTERNATIONAL! 
Welcome to REFLECTIONS!”

Jacob McCall
Jacob McCall
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