Fresh cut flower industry spurs consumption upgrading in China

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Purchasing flowers became a common practice for many people to celebrate this year’s Mother’s Day.According to data from e-commerce platform Hema Fresh, both online and offline flower sales saw a nearly tenfold increase on May 12, or more than 40 percent compared to the same period last year.

At the Dounan Flower Market in Kunming, southwest China’s Yunnan Province, visitors flocked to purchase a diverse range of fresh-cut flowers, including roses, rosa chinensis, commonly known as the China rose, and sunflowers.”Nowadays, presenting flowers has become a way of expressing love,” said Lang Yu, a merchant at the Dounan Flower Market.

According to Qian Chongjun, executive president of the Yunnan Dounan Flower Industry Group, the Dounan International Flowers Industrial Park facilitates an average daily trade of 40 million stems of fresh-cut flowers, covering 117 major categories and over 1,600 varieties.”The consumption of fresh flowers is no longer limited to specific holidays or occasions,” said Lyu Linglin, who is in charge of the fresh cut flower business of Hema Fresh.


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