Floriexpo – North America’s Premier Floral B2B Event

9 Min Read

Floriexpo, North America’s largest B2B floral event, brings together top floral vendors with major mass-market buyers from supermarkets, chain stores, wholesale florist distributors, online retailers, and more, in numbers 1500 floral professionals, 225 floral vendors, and 3 days. Experience everything from fresh-cut flowers and greens to potted plants, containers, plush items, technology, balloons, care and handling, design, and more. Thursd will be there to cover the story about what’s happening and of course, if you need any info about Thursd and myThursd, Floral Connector Regine Motmans is there to help. Don’t miss out on this opportunity. This is the must-attend event for anyone in the floral business!

Floriexpo Is the Only B2B in the Floral Industry in North America

Join us for a unique experience designed to expand your network, inspire your creativity, and prepare you for the future of the floral industry. What is it all about? Find out here.

Floriexpo, formerly known as the International Floriculture Expo and originally the Super Floral Show (SFS), was acquired by Diversified Communications from Gainshare Media in 2005. With over 100 trade shows, conferences, and publications produced, Diversified Communications ensures Floriexpo remains the largest high-volume B2B floral show in North America.

Day 1 in Fort Lauderdale at Floriexpo

Floral Bootcamp

June 5, 2024 | 8:00 AM – 3:00 PM EDT
Intracoastal Ballroom, Hilton Ft. Lauderdale Marina
Refresh your knowledge, Connect with peers, and Strengthen your floral muscle!

Join us for a full day of interactive sessions led by industry experts, designed to deliver impactful education through quick-hit micro sessions. Stay engaged and inspired as you delve into floral design, marketing, sales, and team-building skills. Collaborate with like-minded individuals and unleash your creativity in this dynamic and condensed format.

One of the experts is Beth O’Reilly, one of myThursd’s members:

I’m drawn to the beauty of flowers and the curious forms found in nature. I believe that everyone has the power to harness their creative power and connect with nature by discovering their own unique process of creating. I see flowers as the perfect metaphor for our human condition; prone to degradation, yet maintaining strength, sustenance, and livelihood.

Beth believes flowers offer an incredible source of inspiration and limitless joy for everyone who experiences them. Her work aims to connect the viewer to the natural world in order for them to experience flowers in a way they never imagined.

At the end of this immersive experience, all attendees will receive a certification of attendance.

Discover the speakers and find complete details on Floral Bootcamp.

Emma Coupe at Floral Bootcamp Floriexpo

Finding Success at Floriexpo and Beyond

June 5, 2024 | 3:30 PM – 4:30 PM EDT
Room Palm AB, Broward County Convention Center
Join industry experts for an informative session packed with tips and tricks to help you excel at tradeshows and beyond. Learn about pre-show logistics, the value of networking events, booth etiquette, and more. Joseph Farrell, President of BloomQuest LLC, and Joep Paternostre, CEO and Founder of Bloomaker USA Inc., will provide insights on doing business in the U.S. from both international and domestic perspectives.

Christine Salmon, Floriexpo’s Sales Director, will guide you through essential pre-show preparations, the significance of networking events, and best practices for booth management.

Bring your questions and a notebook for this engaging and practical session!

Buy your tickets for Floriexpo here.

Golden Hour Welcome Party

June 5, 2024 | 5:30 PM – 7:30 PM EDT
Intracoastal Ballroom, Hilton Ft Lauderdale Marina
Join us for an evening of networking with fellow floral enthusiasts during the most magical time of day – golden hour. Enjoy cocktails and floral friend talks in a beautiful setting. Feel free to add a touch of gold to your attire!

Day 2 at Floriexpo

On Day 2 at Floriexpo in Fort Lauderdale, the exhibit hall opens, offering a wealth of opportunities to explore. Additionally, you can join several informative sessions, including the Keynote Breakfast: “From Seed to Sale: Supply Chain Insights from Breeders, Growers & Retailers.” 

At Floriexpo in Fort Lauderdale, attendees can look forward to various engaging sessions and events designed to inspire and connect. Highlights include “5 Strategies of AI-Powered Project Mastery,” “Flower & Wine Bar Workshop” featuring Continental Flowers’ Jose Morales, and “7 Strategies for Creative Ideation in the Workplace.” Discover “Beyond Basics: 10 Important LinkedIn Features to Leverage in 2024” and another Flower & Wine Bar Workshop with Syndicate Sales’ Derek Woodruff. Celebrate excellence with the Booth of Excellence Award and participate in the Flower Naming Ceremony and the exciting Iron Designer Competition. End the day with a relaxing evening boat ride, Flori After Dark.

Derek Woodruff as Syndicate Sales Representative and Iron Designer Competitor at Floriexpo

Day 3 at Floriexpo

On Day 3, the exhibit hall reopens from 10 AM to 2 PM, offering another day of exciting opportunities. The day’s engaging program begins with “The Importance of Glimmers, Not Triggers,” followed by the informative “Flower & Wine Bar Workshop” featuring Continental Flowers’ Jose Morales.

Join Our Key Buyer Program

Experience Floriexpo as a VIP! Join our Key Buyer Program for exclusive access to the Education Day Program, Exhibit Floor, Floral Theater Sessions, Design Demonstrations, and Networking Events. Floriexpo is tailored specifically for the floral industry, providing a dedicated platform for floral decision-makers free from distractions of other sectors. With this unparalleled access, Key Buyers can personalize their experience, focusing on opportunities that directly align with their company’s objectives.

Who Qualifies as a Key Buyer?

To participate in this exclusive program, individuals must meet the following criteria:

Currently hold positions as buyers, category managers, or merchandisers in the following sectors:
Grocery Store / Supermarket
Home / Garden Center
Online Retailer / Mail Order Catalogue
Grocery Wholesaler
Have an annual purchasing volume exceeding $5,000,000 for floral products
Serve as direct decision makers or influencers in floral department decision-making processes.

Are you one of them?

Beautiful Product at Floriexpo

Why Do You Have to Attend Floriexpo?

This year, Floriexpo presents an array of Special Events tailored for both attendees and exhibitors. From the dynamic Floral Bootcamp with its innovative educational format to the exciting Wednesday Welcome Party, the luxurious river cruise of Flori After Dark, engaging Design Workshops, and more, each event offers an opportunity for intimate networking.

At the Floral Bootcamp, delve into micro sessions designed to captivate and inspire, covering design techniques, marketing strategies, and team-building skills. Engage in collaborative round table discussions, forging connections with peers and experts that extend beyond the event.

Experience the Wednesday Welcome Party, a Golden Hour networking extravaganza featuring live music, delectable treats, and refreshing drinks. Cruise into the evening with Flori After Dark aboard the Catalina, enjoying an exclusive network amidst music, signature cocktails, and good company.

Amidst the show’s bustling hours, explore the Design Workshops at the Flower & Wine Bar, where top companies showcase their latest products in an expert-led, hands-on setting designed to ignite creativity. And don’t miss the excitement of The Flower Naming Ceremony & Iron Designer Competition, where anticipation builds for the unveiling of a newly named flower and the crowning of the Iron Designer!

Adam Havrilla Iron Designer Competitor at Floriexpo

And last but not least: Regine Motmans will be present at Floriexpo to tell the world what this exhibition is about. She’s the floral connector at Thursd and myThursd, so if you need help in the Floral Industry, reach out to her. ([email protected])

Don’t miss out on these enriching experiences—REGISTER HERE for Floriexpo’s latest updates and news.


Register Here for Floriexpo 2024


Share This Article
Leave a comment