Across the world of flowers and plants, many stories are waiting to be told. In the hands of a floral designer who makes a space come alive, a florist who uses flowers in unexpected ways, or a grower who nurtures their creations with care and vision, destined to be admired everywhere. These stories form the heart of Cinefleur.
Cinefleur exists to capture that magic. Not only to show flowers and plants, but to reveal the creativity, craftsmanship, and emotion behind them. Because in this industry, beauty is never random; it is made, designed, grown, and brought to life.
Cinefleur as an Inspiration Platform
Cinefleur is an accessible, international inspiration platform for anyone connected to flowers and plants. We share personal stories from florists, garden centers, and designers and bring them to life through film, photography, and design. In doing so, Cinefleur showcases the richness, creativity, and versatility of the sector.
Floral Art From Around Europe and Beyond
We travel across Europe and beyond, searching for compelling stories and translating them into visual productions where flowers and plants take center stage. Stories that are not only read, but truly experienced. Alongside storytelling, Cinefleur highlights trends, new products, and sector developments, always in collaboration with breeders, growers, and suppliers. Our future plans? To go further. To visit more places, discover new cultures, and explore the floral world far beyond Europe.
Showcasing Floral Creativity
The stories Cinefleur tells are as diverse as the craft itself, from extravagant floral installations in ballrooms, hotels, and restaurants, to intimate arrangements and field bouquets where skill, material choice, and subtlety take the spotlight. Cinefleur features a wide range of flowers and plants, from novelties to exclusive and rare varieties.
We follow new introductions from source to final presentation and collaborate with leading floral designers across Europe. We explore cities through the lens of flowers and plants, in exceptional locations, with remarkable people and extraordinary floral creations.
New Perspectives, Different Styles
Each edition of Cinefleur is different. New voices, new perspectives, and new ways to experience flowers and plants. Every designer brings their own signature style and expertise, making each story unique.
From a luxurious dinner setting with Cymbidiums in Madrid to romantic arrangements in a medieval castle. From dancing through the streets of Freiburg with a bouquet in hand to delicate corsages during a fiery Spanish dance. And much more.
The Team Behind Cinefleur
Cinefleur is made by a dedicated team of creatives who share one mission: capturing the beauty of floristry and plant artistry in the most powerful way possible. We combine creative direction with high-end production. From concept to script, from location scouting to styling, from filming to editing and design. Every story is carefully shaped to reflect the people behind the work and to do justice to the artistry being showcased.
Creating Cinefleur With Our Partners
Cinefleur is built together with partners who believe in inspiring the industry. We collaborate with breeders, growers, and suppliers to highlight new varieties, innovations, and craftsmanship, always in a way that feels genuine and editorial. Our goal is never ‘promotion only’. It is to create productions people truly want to watch, read, and share. Content that elevates brands by showing their relevance within the bigger story of floral creativity.
How Do We Prepare for an On-Location Production Week?
Every Cinefleur shoot week is prepared like a mini expedition. Weeks before filming, we align creative direction, story angles, and planning with our partners and locations. We define the atmosphere we want to capture, the key moments we cannot miss, and the best timing to make the visuals truly shine.
From logistics and travel schedules to styling details, shotlists, and on-site coordination, everything is planned with care. This gives space for creativity on set, while ensuring every production runs smoothly. The result is content that feels effortless and spontaneous, while everything behind the scenes is fully orchestrated.
Discover, Experience, and Be Inspired
Discover, experience, and be inspired by the endless possibilities that floral artistry has to offer with Cinefleur. Check us out at www.cinefleurmagazine.com.
Photos courtesy of Cinefleur.
