CalFlowers launches new website to enhance user experience for floral industry professionals

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U.S. floral association, CalFlowers, announces the launch of its new website, This redesigned website aims to enhance the user experience for floral industry professionals, offering a streamlined interface, improved navigation, and expanded resources.

The new website features an intuitive design, providing visitors with easy access to essential information about CalFlowers’ leadership, events, industry news, and member benefits. Whether you’re a grower, wholesaler, retailer, or floral stakeholder, offers valuable resources tailored to your needs.

Key features of the new website include enhanced Navigation, “Navigate effortlessly through the website’s pages, making it easier to find the information applicable to your needs,” Comprehensive Resources, “Access member benefits and stay updated on industry news, empowering businesses to thrive in today’s dynamic floral market,” Seamless Networking, “Connect with potential customers, suppliers, and partners by using the online directory,” and Interactive Events Calendar, “Stay up to date on upcoming events, workshops, and conferences with the interactive events calendar, allowing users to easily register and participate in CalFlowers’ programs.”

“We are thrilled to unveil our new website as part of our ongoing commitment to serving the needs of the entire U.S. floral industry,” said Steve Dionne, Executive Director of CalFlowers. “With its user-friendly design and expanded resources, we believe the new website will help industry professionals thrive and succeed in today’s competitive market.”

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