5% more attendees at GreenTech Amsterdam 2024

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Globally, there is significant attention on food security, safety, and the role of technology in making horticulture more sustainable. GreenTech Amsterdam was the epicenter of the horticulture industry last week. Despite the challenges facing the industry, innovation continues to thrive, with numerous high-tech examples such as picking robots, automated sorting machines, and drones showcased on the show floor. The event saw a remarkable growth of 5% in visitor numbers compared to 2023, attracting over 12,200 attendees. GreenTech was held from 11 – 13 June at RAI Amsterdam.

A total of 119 countries attended the trade show. The top 5 countries represented were the Netherlands, Germany, South Korea, United Kingdom and Canada.

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Mariska Dreschler, Director Horticulture – GreenTech Global: “The horticulture industry is experiencing a mix of challenges and opportunities. The positive energy on the show floor was visible, with numerous new products launched. We received a record of 47 entries for the Innovation & Concept Awards. Striking was that over 45 country official delegations attended to witness the latest developments and gain insights into current trends. Key discussion topics included AI, data, labor solutions, LED technology, and water/energy efficiency. The booths of our 510 exhibitors from 40 countries showcased a wealth of machinery, robots, drones, and more. As GreenTech we are very proud to be the worldwide platform part of the industry where everything comes together and new insights are born.”

Positive reactions from visitors:
1: Luis Valdez (COO, Hyfood, Mexico): “We really found the latest innovations at GreenTech Amsterdam which inspires us for the future and helps us with water solutions. GreenTech has a huge overview of what’s going on in the horticulture industry.”
2: Oualid H Khelifi (Founder & Managing Director, Anzul, Algeria): “Warmest, most productive and most straight to the point event. Really enjoyed it.”
3: Jonathan Lawson (Co-founder, Interius Farms, Canada): “We’re here to visit our international partners. It’s very exciting to be here as a Canadian company and visit European and North American companies, especially. Whether they’re breeders, whether they’re growers, whether they’re technology providers.”

Exhibitors say:
1: Mattijs Bodegom (Marketing communications Manager, Koppert, the Netherlands): “Whenever GreenTech takes place, it is the epic center of the industry. Professionals from all over the industry gather, this is most beneficial to us.”
2: Xinghai Ni (Product developer MicroChain, Ningbo, China) Intelligent Technology Co., Ltd): “GreenTech is a great event to enter the global market. I am really happy with the amount of visitors who came by our stand at GreenTech.”
3: Stan Hoeijmakers (Sales and Marketing of Specialty Fertilizers and Biostimulants, Van Iperen International, the Netherlands): “We believe that GreenTech is really the marketplace for the horticulture industry. You will find fertilizer producer here, but also producers of the greenhouses. The entire market is here so that’s for us an opportunity to show Van Iperen as a brand and our solutions.”

GreenTech Amsterdam 2025
The next edition of GreenTech Amsterdam will take place on Tuesday 10, Wednesday 11 and Thursday 12 June 2025 at RAI Amsterdam. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.

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